Toe Beans Coffee Bar is a mobile coffee truck specializing in handcraft coffee and other beverages at events across Northeast Florida.

The design process began by taking inspiration from the owner’s cat and incorporating Florida elements to create a memorable brand identity. By combining these influences, the goal was to reflect the company’s personality while encompassing their local roots. The final deliverables included a complete brand guide, logo design, and a concise foundation Toe Beans Coffee Bar can use to promote their business and connect with customers.